1. Do your research.
Make sure you know a few things about the clothing industry before you dive in too deep. At least have a general understanding of how business works. Another key thing to research is how other successful companies became so successful, and some guidelines and tips for running a successful business.
2. Plan everything.
Before you get started, have a clear idea of what you plan on doing. Try to decide things like what kind of t-shirts you plan on selling, who you expect to buy your tees, whether they’ll be available online only or if you’ll be selling in stores.
3. Know your competition.
You should always know what other clothing labels you’ll be competing with. If you’re starting a label based on humorous t-shirts you should watch what all the other funny t-shirt labels are doing. Keep track of things like their design variety, pricing, and promotion.
4. Create products people would actually buy.
It seems this step should be obvious, but you’d be surprised at some of the t-shirts you can find these days. Test the quality of your t-shirts by getting honest opinions from others, preferably people who are within your target audience.
5. Know the finances.
Once you know what you plan on doing get an idea of how much everything is gonna cost you. When you start producing and selling t-shirts, keep track of all of your expenses. A lot of this should help you decide how much you should charge for your clothing.
6. Come up with a promotion strategy.
See, you wanna become a t-shirt millionaire. The only way to do that is by selling millions of t-shirts, and the only way to do that is by telling millions of people about your shirts. But how? Figure out a way to spread the word. For starters, your strategy can include PPC ads, press releases to blogs, and social networking.
You can even give away a t-shirt with your logo for free, using promotional items like this can have a tremendous impact on your business growth.
7. Find partners.
You might start your business on your own but you should find partners to help you maximize your potential and help you reach your goals more efficiently. Have people working with you on your label and also collaborate with other businesses that may be of some help to you.
8. Set business goals.
How many t-shirts do you plan on selling this year? How about this month or this week? A successful business sets goals of success. Set a goal and believe in your ability to reach it. If you know you’re gonna get it, you’re gonna get it.
9. Don’t quit because your not seeing sales the first day.
That’s a good way to get you nowhere. Try to figure out ways of improving your designs, your strategy or your work habits. When you’re just getting started you’re still learning so keep at it. Winners never quit and quitters never win.
10. Have fun.
If your in it just to make a quick buck you’re probably not gonna get too far. Love what you do and do what you love, and if you’re a real tee maniac then this is definitely the right profession for you.